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Jeffree Star Cosmetics is seeking a highly skilled and experienced E-commerce Marketing Manager. As the E-commerce Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive online sales, enhance customer experience, and optimize the e-commerce platform. You will work closely with cross-functional teams to create and implement effective digital marketing campaigns and ensure a seamless online shopping experience for our customers.
Responsibilities:
Develop and implement comprehensive e-commerce marketing strategies to drive online sales and increase customer acquisition and retention.
Collaborate with the creative team to develop compelling digital marketing materials, including website content, email and text campaigns, social media ads, and display advertising.
Optimize the e-commerce platform to enhance user experience, improve conversion rates, and increase average order value.
Conduct market research and analyze customer data to identify trends, customer preferences, and opportunities for growth.
Manage and optimize digital marketing channels, including SEO, SEM, email marketing, social media advertising, and affiliate programs.
Monitor and analyze website analytics, conversion rates, and customer behavior to identify areas for improvement and implement data-driven strategies.
Plan and execute product launches and promotions on the e-commerce platform, coordinating with the product development and sales teams.
Collaborate with the customer service team to ensure a seamless online shopping experience and address customer inquiries and concerns.
Stay up-to-date with industry trends, emerging technologies, and best practices in e-commerce and
digital marketing to continuously improve strategies and tactics.
Manage marketing budgets, ensuring efficient allocation of resources and delivering measurable
results within budgetary constraints.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or equivalent work experience.
- Proven experience as an E-commerce Marketing Manager or similar role in the cosmetics or beauty industry.
- Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels.
- Demonstrated ability to develop and execute successful e-commerce marketing campaigns that drive online sales and enhance customer experience.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using web analytics tools, such as Google Analytics, to track and analyze website performance.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong project management skills, with the ability to prioritize tasks and meet deadlines.
- Familiarity with industry trends, consumer behavior, and competitor analysis in the e-commerce space.
- Passion for the cosmetics industry and a strong understanding of the Jeffree Star Cosmetics brand.
Join our dynamic team at Jeffree Star Cosmetics and play a key role in driving online sales, optimizing the e-
commerce platform, and delivering an exceptional online shopping experience for our customers. Apply now
and be part of a fast-paced and innovative beauty brand!
